Two bright young ladies from Italy have done it. With their company Orange Fiber, they have managed to minimise our reliance on cotton for clothes and have found a whole new way of creating organic fabrics. The production does not harm the environment and gives your skin a vitamin boost while you’re wearing it. That sounds amazing, but what is this new fabric? Its made of Citrus waste. Yep, that’s right. Oranges and mandarins.
Although it is a natural product, the production of cotton is very damaging to the environment. The Environmental Justice Foundation reports that 2,5 percent of the world's cultivated land is being used for growing cotton, while it uses 16 percent of the world's insecticides. Cotton is also a very thirsty plant, it takes more than 20,000 litres of water to produce 1kg of cotton. That is the equivalent of one single T-shirt and a pair of jeans, as reported by the WWF.
With a fabric made from citrus waste, the negative impact of cotton production can be reduced. Using waste as a resource for new product is a great example of a Circular Economy initiative. Orange Fiber was started by Adriana Santanocito, the inventor of the fabric and Enrica Arena, who is in charge of communication and marketing.