written by Anna Balez from TaleMe.be
Tale Me rents out high quality, eco friendly, children's clothing. Once parents are done using them, they can send them back to Tale Me where they are made available to be used again by other families. Based on the principles of the functionality economy, the clothes are fixed up to be used again. Instead of using low quality items that are being tossed out after minimal usage, these items are designed to last and can be used over and over again.
The Tale Me project was initially set up to help replace the use of bad quality products by high quality eco friendly products, whilst respecting the worker’s social conditions. 'Using' instead of 'possessing' is one of the most important parts of Tale Me's DNA.
In the search for a field where the functionality economy principles would have most effect, Tale Me decided to focus on a sector where items generally have a very short lifespan; the children's clothing industry. From birth up to 4 years old, children grow very quickly, it seems their body's never stop evolving! 'Using' items makes therefore more sense compared to 'possessing' them.
None of this can be feasible unless:
- The qualities of the materials are good enough to handle many washes
- Strong collaboration with targeted ateliers to assure an impeccable quality of finish and detail
- A complete control of the production chain enables respect and good working conditions
In order to make these eco friendly and ensure good working conditions during production, the average retail price of the clothes are around 80 Euros. Tale Me decided to launch an online store (www.taleme.be) that enables the clothes to be send back, patched up and reused. Parents can subscribe to different monthly packages, giving them access to adapted clothes for their child.
Tale Me is based in Belgium and their service reaches Belgium, France, Luxemburg, Germany, The Netherlands, United Kingdom and Spain.