The Nudge Explores Circular Cities Tour 2015 is on a trip through Europe collecting great Circle Economy examples. Our 5 ambassadors report their findings. This is one of the companies they visited.
Written by Nudge Ambassador Rob Jetten
12 May 2015
First stop of the Nudge Circular Cities Tour 2015 is the city of Rotterdam in The Netherlands. Over the past few years Rotterdam became well-known for its challenging architecture. One of the striking new buildings in Rotterdam is the completely renewed Central Train Station. An impressive building at the heart of Rotterdam’s city center. The station is praised for its design, but also for the sustainable choices that have been made. We especially loved the massive glass rooftop, completely covered with solar panels.
But the ambitions of ProRail (maintenance and extensions of the national railway network infrastructure) and NS (principal passenger railway operator), the two companies responsible for managing the station, go beyond solar panels. These days both companies are working together to reduce the amount of waste at Rotterdam Central Station and improve the recycling ratings. Rotterdam handles 110.000 passengers a day, producing 12.000 ton of waste each year.
Today, only 12% of the paper waste is collected separately. ProRail and NS are trying to change traveller habits to improve this number up to 75% by 2020. Introducing new bins, strengthening awareness through educational campaigns and enthusiastic campaigners at the station are deployed to reach this ambitious green goal.
On our journey through Europe we will visit more than twenty five train stations in almost ten countries. We will collect information about the way other train operating companies are trying to reduce the amount of waste and improve separate collecting. Hopefully, we will give companies and travelers a nudge in the right direction.