The Nudge Explores Circular Cities Tour 2015 is on a trip through Europe collecting great Circle Economy examples. Our 5 ambassadors report their findings. ENGIE, partner of the Nudge Explores Circular Cities Tour, welcomed our team in Rotterdam. Marloes reports on ENGIE's new 3D sustainability strategy.
Written by Nudge Ambassador Marloes van Kats
11 May 2015
Only 2,5 weeks before our visit to Cofely in Rotterdam, GDF Suez (mother company) announced its new name and strategy: ENGIE. ENGIE acknowledges that the world is changing fast and believes that the energy model of tomorrow will be in 3Ds:
- Decarbonized, thanks to the development of renewable energies,
- Digitized, by deploying intelligent networks, and
- Decentralized, favouring autonomy.
We had interesting discussions about the realisation of the 3D strategy. Development of new solutions in the energy sector is complex. Because current business models are based on huge CAPEX investments done earlier, both ENGIE and customers of ENGIE aim to optimise existing business models and search for new, clean and innovative business models at the same time. Besides that, the realisation is complex due to the siloing of industrial research departments, academic centres and young innovative businesses. That’s why ENGIE choose a new approach to innovation. More collaborative, more productive, more useful, more inventive. To make this all work Ruud Schenk (CEO Cofely West Industry) and Jeroen Beks (Development Director Benelux & Germany) underlined 3 critical success factors
Lead by example. Top management should live the importance of sustainability and innovation via their own behaviour. That’s why Cofely implemented many measures in the office environment which everyone, including top management complies to. From recycled coffee cups to carpet from natural materials.
Focus. The biggest threat to innovation is to generate thousands of nice ideas and accomplish none. From a content perspective, it has to be clear if and how every idea fits with ENGIE’s 3D strategy. From a feasibility perspective scalability is important: is it a gadget or really a healthy business opportunity?
External, fresh thinking and acting. For a large, corporate company like ENGIE it’s hard to think out of the box and to develop new ideas in a fast, agile way. That’s why ENGIE initiated the startup competition and connects with many external incubators.