The Nudge Explores Circular Cities Tour 2015 is on a trip through Europe from May 11 to May 21, collecting great Circle Economy examples. Our 5 ambassadors report their findings. This is one of the companies they visited.
Written by Nudge Ambassadors Rob Jetten & Marloes van Kats
16 May 2015
In Hamburg we’ve visited the temporary exhibition on ‘Fast Fashion’ at the Museum fűr Kunst und Gewerbe (MK&G) and we spoke with Kirsten Hagemann (Greenpeace) who’s working on the current campaign against Fast Fashion. The visit was very impressive and made us think: why is it so hard to improve the way we produce, buy, use and recycle clothes, shoes and accessories? This is what we learned from our visit:
- Confronting, some of the choices you make yourself have a negative impact.
- Much of the animal and human suffering is caused by hypes and trends from the west.
- Small but great examples of slow fashion are great, but they are not enough to change the system and reach the mass public.
We believe it’s important to make consumers aware of the negative impact of the clothing industry. Controversial campaigns with shocking images can play an important role. We, as consumers, must realize the effect of our greed for low prices and fast trends so that we can decide to change our behaviour. But there’s more needed to change the fashion industry. Countries should work together and implement tougher regulation to force companies to pay fair wages, stop animal abuse and improve recycling and reuse of textiles.
A circular approach could prove beneficial. Especially when implemented in an incremental way so that the industry can implement new ways of thinking on a mass scale.