Wear a story used old, second hand clothing to create brand new pieces. Lauriane Milis is the founder. She considered upcycling of old clothing the best way to realise her dream of a trendy clothing line, produced in an ethical and efficient way. Wear a story is based in Brussels, Belgium.
Written by Lauriane Milis, Wear a story.
Wear a story is a new ready-to-wear clothing line offering items with a meaning to women looking for comfort and style. The brand creates one-off pieces, made in Brussels, by upcycling ancient garments into modern cuts.
The challenge behind the brand is to create trendy clothing in a most ethical and efficient way. Local upcycling appeared to be a good answer to the ethical part. As raw material, the brand uses garments that are unsuitable for the Belgian second hand market. The main supplier is les Petits Riens, a Belgian social enterprise collecting and reselling second hand goods.
As for efficiency, Wear a story focuses on a few styles replicated with different fabrics. Each second hand garment is undone to get the new pattern shapes cut and then picked together.
Wear a story's pieces are cut by the designer in the studio and for the sewing, the brand collaborates with Brussels workshops.
Each style is named after a woman who could have been the owner of the old dress or top like Berthe, Jeanneke or Marcelle. Each item relates the story behind it trough pictures of the original pieces. This is how the story never stops.
For now, the new garments are sold through one-off sales, private sales or designer markets, but can also be made-to-order.
More information about Wear a story and next sales can be found on the Facebook page.
Watch the video of the Nudge Explores Circular Cities Tour 2015 visit: