The Nudge Explores Circular Cities Tour 2015 is on a trip through Europe from May 11 to May 21, collecting great Circle Economy examples. Our 5 ambassadors report their findings. This is one of their visits.
Written by Nudge Ambassador Rob Jetten
20 May 2015
Designers should consider the impact of their products, our society needs a different mindset, and it’s crucial to bring researchers, businesses and governments together to implement new technologies. These are the main conclusions of a round-the-table lunch at the Dutch Ambassador’s Residence on the 18th of May 2015. Participants: Circular thinkers from Budapest and the Nudge Circular Cities team travelling through Europe.
Stop Stupid Designs
Designing products that last, that is the goal of Fanni Csernátony of Budapest-based Cellux. She incorporates this philosophy in her own work as a designer, but also as a trainer and teacher at several Hungarian schools. Designers can play an important role in developing towards a circular economy if they take the life cycle of a product into consideration. For example, a lamp that was broken and couldn’t be fixed found its origin at a designer’s table. So why not design a lamp that was unbreakable or easier to fix? Fanni believes that if every designers took responsibility from a social and environmental point of view, their impact could be massive.
Changing the Mindset
One of the main topics during lunch was the need to change our mindset. Implementing circular technologies is not that hard and therefore they key to success is a mentality change. Several Hungarian organisations are working hard to accelerate this mentality change. Among others, Ágota Ruzsa (Society for Organizational Learning, Hungary) and Dora Sefcsik (H13) introduce new methods of education and learning which focus on stimulating the green approach children take naturally. Instead of teaching them to think in a linear way, they try to inspire kids to share their circular world view with adults.
During lunch, Saurabh Saraf (Biopolus) provides us with more insight in the way a circular approach can improve life in urban slums. The waterhubs.org project, for example, intends to open up sanitary facilities in Indian slums, making use of a water purification method similar to that of Biopolus. They aim to deliver clean water and create jobs, which could benefit millions of people who live in slums all around the world. For projects like this to succeed, it is crucial to get enough funding and to meet political and business leaders who dare to implement these solutions in their own cities. Network meetings and network organizations can play an important role. In Hungary, organizations like the Circular Economy Foundation Hungary are facilitating this kind of events.
The Dutch ambassador to Hungary, mister Gajus Scheltema, was very kind to host the round-table lunch at his beautiful residence on the hills of Budapest. We from Nudge would like to thank mister Scheltema for his hospitality. We applaud his efforts to promote circular economy in Hungary and are very proud of the fact mister Scheltema is also inspiring the citizens of Budapest to start cycling!