The tourism industry in Egypt dropped down after the Egyptian revolution in 2011, 30% of the tourism revenue has decreased because of the country's political and economic instability. However, an Egyptian civil engineer Ahmed Zakariya believed that domestic trips could be the quick solution to the current problem and that it will somehow bring sustainability to the tourism industry. Ahmed managed to start an initiative called Ana Awla Behalwtha (in English: I deserve its beauty) that helps youth to discover their own country and increase their loyalty by organizing domestic trips to all the touristic sights in Egypt. Ahmed, together with his team managed to organize more than 100 trips with more than 20,000 young Egyptians in less than three years. They work with volunteers and their revenues are reinvested in their organization to ensure sustainability.