It’s the time now to be creative in finding new sustainable solutions for social problems that have been existing for years, poverty is one of them. Jihad Shojaeha is a social entrepreneur originally from Palestine who founded Esnad (English: support) in 2006. Esnad is a NGO that fights poverty through education. It is supporting underprivileged high school students to join universities in Palestine by paying the universities tuitions fees for them during the 4 or / and 5 years of the their study period, and ongoing they provide them with career development trainings and coaching. So, they can work and support their families right after graduation. In return these university students offer part of their time to school students and teach them classes in Science, Math and English.