Joaquín Leguía learned from his brother Augusto how to value and to love nature by taking care of his little garden. He inspired him to follow his dream and to found ANIA (Association for Children and their Environment). ANIA is a non-profit organization in Peru that seeks developing children's knowledge, abilities and values related to the environment.
L.O.O.P. stands for Life Out Of Plastic. It was founded by Irene and Nadia in Lima, with the idea of raising awareness around the pollution by any kind of plastic. Through the sales of products made out of recycled materials (mostly rPET fibers, which are used in plastic bottles), L.O.O.P. finances awareness campaigns in Peru.