“The first industrial revolution used water and steam power to mechanize production. The second used electric power to create mass production. The third used electronics and information technology to automate production. Now, a fourth industrial revolution is building on the third, the digital revolution that has been occurring since the middle of the last century. I am convinced that the fourth industrial revolution will be every bit as powerful as the previous three.” said Klaus Schwab, founder and executive chairman of the WEF.
Brazil, the territory for the Amazon Forest, and 50% of the world’s biodiversity, it is also the largest country in South America. Almost half of its energy comes from renewable sources - 75% from hydroelectricity and the remains from biomass, solar energy and ethanol. The number of unused resources attracts investors from different segments.
KNOT reinforces social business benefits with inter-relationships between designers, craftsmanship and enterprises. The fashion industry is increasing environmental measurements to generate poverty minimization and new strategies aim to downplay unsustainable practices that consumers have been enjoying since the industrial revolution. Natural resources scarcity is worsening global warming effects and fashion can help being sustainable, beautiful and desirable.